Market Mosaic · Tools The data-backed edge
Free goal reality-check

What It
Takes

Type the revenue goal. The tool runs it backwards — into the customers, the monthly pace, and the market share it quietly demands.

60 seconds · free · your numbers never leave your browser

Free · 60 sec
$10M · US · 2028

Every tile is 1% of the market. Watch the goal claim its tiles:

You walk away with this
One customer is worth, per year$948
Customers needed by the target10,548
Months on the clock29
New customers, every month364/mo
Share of your market2%

A sample. Yours prints your goal, in your words, with every step of the math shown.

Run it before

  • the board meeting where you name the number
  • the pricing decision locks in
  • the hire plan gets sized against the target
  • the market-entry memo leaves your desk

The goal, run backwards

Revenue targets sound clean in a deck. This shows the customers, the monthly pace, and the market share hiding inside yours — every step of the math visible.

Built for the planning room

Walk in knowing what the number really asks for. Copy the demand sheet straight into Slack, the memo, or the board deck.

By Market Mosaic

From the team behind the data-backed edge, read every Tuesday by global decision makers.

1Set the goal 2Add your economics 3See the demands
Market Mosaic · Tools What It Takes
1Goal
2Economics
3Market

What's the goal?

Set it in your own numbers — the demand sheet prints your words.

What you want this to earn per year
$
When the number has to be real
In your words — it prints on your demand sheet

Set a revenue target and a year that isn't behind us.

Or move fast — tap a ready-made goal:

Market Mosaic · Tools What It Takes
Goal
2Economics
3Market

Your economics

Two numbers about what you sell. Rough is fine — the sheet shows every step of the math.

What one purchase costs
$
Monthly subscription = 12. One-off = 1.
/yr

Add a price and a frequency — no economics, no math.

Market Mosaic · Tools What It Takes
Goal
Economics
3Market

How big is that market?

Your honest belief: total spent per year in the market you're chasing. Don't know it? Build a quick estimate below — the member version fetches the published figure for you.

Everything everyone spends in this market annually, in your estimate
$
Don't know the number? Estimate it in 20 seconds
People or businesses who could buy this
Your honest guess
%
On this category, roughly
$

Buyers × the share who buy × what each spends = the market, per year. It's a back-of-envelope, and that's fine — the sheet will say the share is only as honest as this belief.

Give the market a size — share can't be computed against nothing.

Reading the goal
Running it backwards
Counting the customers
Market Mosaic · Tools What It Takes

0

Customers needed

The demand sheet
One customer is worth, per year$0
Customers needed by the target0
Months on the clock0
New customers, every month0
Share of the market you described0%

How we got this number

Unlock the full demand sheet

That email doesn't look right — try again.

The sheet rides with the free weekly edge — tick the box to unlock.

The screenshot is yours — the number does the talking.

That was one goal

Members run them all

Coming first to members

The live market check. One click pulls the published size of your market — sourced, dated, linked — and compares it against the $0 you believed. Members get it the day it ships.

  • Unlimited runs of every Market Mosaic tool, plus the downloadable briefs
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  • Live "Sector Performance Tracker" access
  • Unlimited access to the full Insights archive
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Upgrade to Plus — $5/month

Or go Premium at $12/month: everything in Plus, monthly Executive Playbooks, free quarterly Insights Reports ($99 value each), and chat with Market Mosaic — an AI trained on all 203 issues we've ever published.

All math runs in your browser on the numbers you enter. Nothing is invented.

A Market Mosaic tool · The data-backed edge for global decision makers

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